Online Bookseller Partnership Boosts Fundraising Opportunities

Mon 25th Jul 2022

Danaher Animal Home at Wethersfield, near Braintree, has been chosen as a charity partner by online specialist bookseller We Buy Books.


The move is a big win for Danaher as it means anyone wanting to sell a book can now do so directly via the We Buy Books website, simply clicking a button to donate the money to the charity.


At the same time, unwanted books brought into its charity shops are scanned by Danaher staff and sold via the bookseller’s website.


Julia Askam, head of retail for Danaher Animal Home, explains: "Whether people choose to sell directly their books directly or bring them into one of our six shops, they can help raise funds for Danaher."


"With continually rising costs we are having to be more inventive in the way we raise funds and discovering that we could quadruple the amount of money raised by working with We Buy Books has been a real gamechanger."


As a regular seller with a high number of books, Julia now gains an extra percentage on each sale and is also allowed to sell multiple copies of the same book.


Usually Danaher’s shops sell books for around 50p a time but by sorting and scanning the book donations and working with We Buy Books, it is achieving an average of £2 per book and sometimes even more – raising nearly £7,000 to date.


Now an online donation button has been added to the We Buy Books website, it means that even without leaving home people can help the charity. All they have to do is scan, or manually enter, the book’s barcode or ISBN number for a valuation. Once accepted, a free postage label is provided.


Huw Evans from We Buy Books, said: “We are delighted to have partnered with Danaher and help them raise money for animals in need. So many households have books that they no longer want, so this is an easy way to turn them into cash which they can then donate to Danaher at the touch of a button via our charity dropdown list.”


So far the money raised has been spent on kitting out the Home’s newly-built extra large kennels, making them as comfortable as possible for the increasing number of larger dogs now arriving.


Further funds will go towards new all-weather dog agility equipment and enrichment toys for the increasing number of cats arriving at the centre.


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